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Do you wish to create maximum shelf appeal and consumer impact? Then you should apply a Fresnel lens to your packaging design. It will create a 3D effect that will give consumers the illusion of movement when passing by. It attracts their attention, and encourages them to take your product from the shelf and therefore will increase your shelf turn over.
3D effect for maximum shelf impact
The 3D effect is achieved by the incorporation of a series of Fresnel lenses into the paper or board of your packaging. The lens area is then overprinted. The resulting life-like perspective produces the impression of depth that provides the pack with a tactile quality. You can also combine the Fresnel lens with a holographic effect to further increase the shelf appeal.
Features of the Fresnel lens include:
- A 3D effect that will create maximum shelf impact.
- Lamination of the lens is possible on both coated and uncoated board.
- Base material ranges from 30gsm paper to 700gsm board.
- Capable of over-printing with various printing techniques.
- Available in reels and sheets.
Experience it yourself!
Would you like to know how a Fresnel lens applied to your packaging results in maximum shelf impact? Feel free to contact or request a free sample set. We can also create a mock-up of your original packaging by applying it with a Fresnel lens. The mock-up is ready within 2 weeks and will show the benefits you gain.