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Read about the latest developments within Amsterdam Metallized Products.

API Group Completes Acquisition of Assets and Business of Amsterdam Metallized Products

Posted by on 8:13 am in News | 0 comments

API Group today announced it has completed the acquisition of the manufacturing assets and business of Amsterdam Metallized Products (AMP). Terms of the transaction were not disclosed.

Founded in 1966 and based in Amsterdam, Netherlands, AMP is a leader in brand enhancement packaging substrate technologies, pioneering transfer metalizing paper, board and filmic materials.

“The acquisition is part of our continued focus on offering the very best brand enhancement solutions for the packaging market,” said Dino Kiriakopoulos, CEO of API Group. “The transaction adds outstanding complementary products, further enhancing our capability to serve customers, and providing entry into attractive new sectors.”

“Our immediate priority is assuring the continuity of AMP’s business lines and maintaining unparalleled service, and we have established API Netherlands to facilitate a smooth and seamless transition,” Kiriakopoulos added. “I am also delighted to announce that AMP Managing Director, Pim Honig, and Commercial Manager, Jeroen Pillen, will join API in senior commercial leadership roles. Initially, Pim will manage the new Amsterdam site, with its full operational capability and workforce, to support the transition of AMP’s product lines into the API manufacturing system.”

“From our long history in the market, we know that API will be an excellent custodian of the business,” Honig said. “We look forward to working closely together to ensure continuity and an even greater array of products for all of our customers.”

White paper about transfer metallizing

Posted by on 1:51 pm in News | 0 comments

White paper about transfer metallizing

Environmentally sound materials that enrich your packaging designs

Amsterdam Metallized Products is one of the inventors of transfer metallizing. We are considered as experts in the field of transfer metallizing. Transfer metallizing is a sophisticated process and therefore we have dedicated a white paper to this process.


Three white papers dedicated to the right audience

We have written the white papers addressed towards the three main groups of interest: designers, printers & converters and brand owners, because they are interested in different aspects of the process and  they will realize their own specific benefits when making use of transfer metallized products. Download the white paper addressed to you and learn more about the benefits you will experience:

Experience it yourself!

Would you like to experience high gloss transfer metallized materials? Feel free to contact us or request a free sample set. We can also create a mock-up of your original packaging by applying our transfer metallized base materials to your existing packaging. The mock-up is ready within 2 weeks and will show you the benefits you will gain!

Toffee twist wrap base material was supplied by Amsterdam Metallized Products.

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Toffee twist wrap base material was supplied by Amsterdam Metallized Products.

Toffee twist wrap base material was supplied by Amsterdam Metallized Products.

Mint Toffees

Case Study: Metallic appearances utilised for toothpaste packaging

Posted by on 10:58 am in News | 0 comments

Case Study: Metallic appearances utilised for toothpaste packaging

Research into toothpaste packaging

Amsterdam Metallized Products has researched the application of metal effects to packaging in the toothpaste sector. With conducting this research we have increased our knowledge of packaging in the personal care industry. Also we would like to share this interesting content with our partners in the business. The research is conducted by Amsterdam Metallized Products at the three main drugstores in The Nethelands and included a total of 30 different brands. The main conclusions of the research are:

  •      more than 50% of the brands apply a metallic appeal to their packaging;
  •      toothpaste sold with a packaging applied with a metallic effect is sold at a higher price;
  •      and toothpaste sold with seconday packaging is 88% more expensive.

Please download and read the entire article for more results and details. You can download it here for free: Case Study – Metallic appearance utilised for toothpaste packaging


Contact us for more information

Do you wish more information about the case study or do you require more information about the products and services Amsterdam Metallized Products can provide you with feel free to contact us or request a free sample set. We are keen to hear from you!