This text is also available in: Dutch
In 1966, Amsterdam Metallized Products was founded. We started producing metallized yarns. In the seventies and eighties, “gold” and “silver” garments were extremely popular. Trends changed, and demand for yarns was varying, therefore it was decided to apply the gathered knowledge to transfer metalizing paper as well. Transfer metallization is a more versatile process, and thus a wider range of applications can be achieved. We understand better than anyone else that materials associated with gold and silver bring brilliance and add value to products.
Over the years Amsterdam Metallized Products has grown into a leading player in the market. The transfer metallized paper, board and film are sold under the brand name Valvac. Valvac refers to products were a layer of silver or gold is added to paper, board or film by transfer metallizing and where no film is left on the final product. Valvac is a recognized quality brand. Nowadays we produce approximately 50 million square meters of transfer metallized paper, board and film which we supply worldwide.
In 2014 Amsterdam Metallized Products took over the activities of former Edeldruk. Edeldruk also called the eye-catching company, was a leading supplier of board and paper laminates for the packaging and labelling industries. Their products were used as base material for the packaging of luxury products such as perfumes, cosmetics, DVDs, liquor, cigarettes, electronics, games and, playing and greeting cards. The machines were transferred to the establishment of Amsterdam Metallized Products in Amsterdam. The acquisition of Edeldruk fitted perfectly into the strategy of Amsterdam Metallized Products to expand its services and to offer its customers a one-stop-shop concept for eye catching materials. These materials are sold under the brand name Silvac.
Dedication and innovation
We acknowledge our responsibility with regard to the environment, to re-use or recycle materials, and develop lighter weight/sustainable products. We value our people, customer, suppliers and other partners in the industry very highly. We identify opportunities, and utilize the potential of our materials; we assist them to enhance their success rate. Via involvement and dedication to innovation, we ensure that Amsterdam Metallized Products is leading when it comes to developments in our field of expertise. Experience the value added that metallizing and lamination gives to paper, board and film. See it, hear it, feel it.
Would you like to know more about Amsterdam Metallized Products and the way we work? Or would you like to experience how our Valvac and Silvac packaging, labelling and publishing materials can benefit you? Feel free to contact us or request a free sample set. We can also create a mock-up of your original packaging by applying our materials to your existing packaging. The mock-up is ready within 2 weeks and will show the benefits you gain.